November 4: International Marketing Day

Why November 4th? This date is inspired by the “4P's” that define the foundations of marketing: product, price, point of sale and promotion. These variables, established in 1960 by Jerome McCarthy, remain pillars of marketing to this day. The evolution of these "4P's" are key to understanding how marketing connects with the emotions and expectations of consumers, offering personalized experiences. At Habitus Hotels – “The Smile Hotels”, we understand that marketing is much more than a strategy: it is the essence of each experience we create for our guests, making their stay unique. On this International Marketing Day, we celebrate our commitment to close and authentic communication. Follow us on social media to discover how at Habitus Hotels we innovate to make each stay an experience that leaves a mark!